Paradox

Streetwear brand Paradox Brussels is the brainchild of Robin Walschot and Milan Quadens, two young Brussels creatives and entrepreneurs.A first collection, released four years ago, sold like hot cakes. Bolstered by the success, they launched PARADOX Brussels, their own clothing & accessories brand. Japanese mangas, American Comics and Belgian icons are an inexhaustible source of inspiration for the designers.

All screen prints are done in their own studio in Brussels, where they also process, pack and ship the textiles.

PARADOX AND VEDETT DECIDED TO UNITE THEIR WORLDS BY CREATING AN EXCLUSIVE COLLECTION. HAVING COLLABORATED ON MANY PROJECTS BEFORE, IT SEEMED OBVIOUS TO CREATE THIS UNION. VEDETT HAS ALWAYS USED ITS BRAND RECOGNITION TO GIVE A ‘STAGE’ TO QUIRKY AND CREATIVE TALENT.

These two 100% Belgian brands worked hard on creating a fusion of Paradox beer and Vedett clothes. The cherry on the cake are 3 original commercials that perfectly sum up the collaboration.

THE ENTIRE COLLECTION CAN BE FOUND ON
PARADOXBRUSSELS.COM & VEDETTSUPERETT.COM